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Paper Money Face

Northstar metrics:
Promote business line of Ant Check Later&
Expand application development environment of Alipay's mini-program&
Show ability of Zorro AI
Conversion optimization through experimentation
Small tweaks in the background image and the button content lead to conversion optimization. Few visitors exit funnels in the optimized homepage.
Conversion promotion in the Red pockets' page
The "Save Picture" button was placed on the right side of the page by running experimentation. The right button is closely related to "Next" in the users' cognition, which makes it easier to be clicked. This design increased the incidence of "save pictures-receive red pockets" by 20%.

Way Back Home

"Way Back Home", a website of Wang Laoji to welcome New Year's arrival, aimed to build the "Ji" brand culture based on the traditional New Year's atmosphere and to enhance the brand's temperature and awareness. Hence, the Northstar metrics of this project is the website referral.
Conversion optimization through dynamic background
The homepage design is the first and foremost element that attracts traffic flowing into the website. To guide users to start the game, two forms of homepage was established, and the final selected homepage with dynamic first-view has brought 7% additional conversion.
Promote referral by changing content
The last page design is the key to determine users' referral intention, for which reason, there was multiple interesting and special information attached to the last page of "Way Back Home". Increase the distribution of content with high referral through data tracking. Finally, the referral rate of the last page is stabilized to 18%.

Scholarship in Books

MUCFC.COM intended to increase its penetration among college students and to educate college students about the correct values. Deansel designed and developed the project of "Scholarship in books", which get more traffic flowing into the APP of MUCFC.COM.
Multi-dimensional A/B test
Multiple tweaks in the design and workflow lead to the increase of ROI by multiple round of A/B test.
Distribution tracking and analysis
Deansel provides a service that tracking distribution channels and making real-time adjustments to maximize the optimal channels and minimize the loss of short channels.
Product-development connections
Developers of Deansel looked for the best solutions to "money" issues based on rich experience, which helped improve the efficiency of clients coordination and reduce redundant development work.

Nutrition Experts at Your Side

Deansel helped Viva Nutrition to reinvigorate
Increase the LTV
The private domain traffic that Viva accumulated by operation for many years has not been effectively utilized. Deansel discovered the potential of these users, and then dig deeply into their needs and their referral capabilities.
Increase the retention of new users
The referral of old users and the active purchases of new users were promoted by posters and promotion words. As a result, the GMV increased greatly.

Baby of the Future

We build a experience campaign characterized by technology and creativity together with IKEA and Tencent Video, in which users took photos to see the growth process of their future baby from 1 to 7 years old in the IKEA room. Deansel brought 30,000 IKEA clients to the future home through the facial recognition, fusion and younger techniques.

Emotion Cocktail

How to order a glass of wine in a bar? Is it awkward to hold the menu? Deansel detected facial emotions using face recognition and emotion recognition technology to draw a custom cocktail based on the user's current emotional proportions.
Emotion recognition
In order to combine with the cocktails, the emotional proportions need to be processed among different users. Hence, we were able to balance the proportion of each kind of cocktail to maximize the user’s freshness.
AIcocktail
Deansel upgraded the product to allow the bar have a backend program that manages "emotions", changing cocktail categoray at different times, so that AIcocktail became the new fashion in the bar.